Nvidia & Google force kids to look at Drag Queens on Shield set top boxes

This month, Nvidia and Google rolled out an update to Nvidia Shield set top boxes.

That update includes advertisements that are forced on users and cannot be disabled or modified.

My kids use our Nvidia Shield to play games and watch a carefully curated collection of movies and TV shows that we own. My wife and I use the Shield to watch family friendly programming.

Now, if my kids want to use the Shield, Nvidia and Google demands that they look at advertisements for drag queens first.

Those drag queen advertisements? They take up roughly 2/3rds of the TV screen.

And, I repeat, Google and Nvidia will not allow them to be disabled or modified. They demand that little kids look at drag queens.

The feature was purposefully developed. The ads curated and served on purpose.

To Google and Nvidia: This is gross. You are gross. Not cool. We have turned off and unplugged the Shield. Maybe, one day, it’ll be safe for families to use. Until then, it’s going in the box of forgotten hardware.

Bryan Lunduke

Former Deputy Editor for Linux Journal magazine. Former Technology Journalist for Network World. Former VP of Technology. Former Linux Marketing Director. Former Dishwasher.